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Technology has advanced to a great extent. Cars today are not just an automobile used for travelling. They are more like a computer that stores data. For example, modern cars or connected cars comprise advanced technology that uses the internet to access user information, and store and transmit it for bettering vehicle performance and security.

On the other hand, connected cars generate a vast amount of data, including personal and sensitive information like geolocation and driver communications, when connected to the user’s phone. That brings the data privacy challenges to the fore and throws light on the importance of maintaining connected car vehicle privacy. 

This article discusses connected Vehicle data and the methods employed to secure and protect user data.

Importance of Connected Car Vehicle Privacy

Connected car vehicle offers a range of benefits, including security, safety against privacy threats and data protection. Ideally, a connected car generates up to 25 GB of data each hour from over 200 sensors within the vehicle. On the other hand, the amount of data generated varies based on the manufacturer.

Herein, service providers utilize the information for their business purposes. The data include location, VINs (Vehicle identification numbers), trip organization in addition to termination points. It blurs the line between what information is required by the business and hinders user privacy hence susceptible to security breaches.

Allowing OEMS to Follow New Data Privacy Regulation

OEMs and connected vehicles are rich sources of data. Installing tools such as telematics and connected data services helps in gathering data about engine performance, location, road conditions, speed, etc. OEMs help in leveraging new data privacy regulations in handling personal data and legal compliance by adopting comprehensive methods to prevent data breaches. It helps in detecting data leakage and identifying threats.

Some of the benefits include:

  1. Building and boosting customer relationships and trust
  2. Maintain better public relations considering reduced data breaches
  3. Lead in market innovation and provide better after-market services
  4. Improvise services by providing consumer consent based on data

What is Connected Vehicle Data Minimization, De-Identification ?

Connected Vehicles, as the name suggests, enable vehicles to share data through internet access. It includes variables such as location, speed, engine status, door lock, etc. That poses a significant threat to users’ privacy which is an integral aspect to consider.

Vehicle data minimization ensures minimal sharing of user data. In short, it includes gathering, using, and retaining data that are exclusively necessary for business purposes. In addition, the de-identification process removes any direct information like name or email addresses as well as eliminates indirect or quasi-identifiers such as demographics, dates, etc., to ensure stakeholder and consumer data privacy.

How Cerebrumx ensures Data Privacy & Data Security

CerebrumX secure consent is a sophisticated white-label consent management tool. It safeguards user privacy and provides users with the sole right over data.

#1 Develops an End-to-End Secure Consent Enabling Data Control by Vehicle Owners

CerebrumX’s data-sharing system lets customers or vehicle owners completely control their data. It provides complete onus to the user on data management and exercising their right to provide permission. The system creates an end-to-end secure consent platform where the user poses full ownership of their data.

 For instance, if your car insurance provider wants to gather your car data, the user can select to provide only those data that reflect the policyholder’s driving behavior. These include collecting data related to real-time mileage, usage and others that reflect on the services offered.

 Similarly, the driver can share only the battery level and location to get information about the nearby EV stations.

#2 Validate Data Consent With Every Data Request

CerebrumX’s Consent management Platform ensures the service takes consumers’ consent to gain real-time insight into data. In short, the service provider will have to raise a data request and authenticate data every time it is required.

#3 De- Identifying Data Eliminates Privacy Risk

Deidentifying data blurs the gap between the data stored and what is shared with the service provider. In addition, it provides the car owner to maintain anonymity through deidentifying data.

For example, if you are using a parking app, it must include a feature to determine the precise location to understand if parking space is available. But the app need not share information if the same car is occupying the parking space by removing the vehicle identifiers. 

Similarly, if the app wants to measure the radio listening habit, it may collect data related to the interval time. It need not collect data about the user’s location by keeping the GPS coordinates blocked.                         

#4 Well Established Connected Vehicle Data Lifecycle Management

A well-established strategy for gathering and storing data is imperative to determine privacy. It includes creating a comprehensive procedure encompassing retention of data and end-of-life data disposal after using business needs.

  • It includes utilizing data that is required for the business
  • Eliminating data after collection. It means ensuring the vendors are legally obligated to delete the data after its use
  • Automated deletion of data as per the policies enlisted

How CerebrumX helps OEMs Protect Data Privacy

CerebrumX employs AI (Artificial Intelligence) and ML (Machine Learning) techniques to assess the overall data traffic generated in the connected vehicle ecosystem. It analyzes the data generated through the vehicle including PII (Personally Identifiable Information) to identify if the breach was carried out in the telematics channel.


Data privacy is the need of the hour considering the speedy technological advancements in the automobile sector. CerebrumX Secure content tool by CerebrumX is an AI powered connected Vehicle data platform to enhance user experience. The tool is designed to provide users/ car owners the rights to decide the data to be shared with the service providers thereby promoting complete privacy over data. Get Started with CerebrumX here.