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Media Measurement Solutions with Connected Vehicle Data Insights
Enrich your consumer data with AI-powered connected vehicle data to improve your target audience analysis and plan marketing campaigns to the right people at the right time and place.
IVI data
Accurately assess Ad attribution & drive results using listener information
Vehicle occupancy
Know your target audience better to understand changing consumer behavior
Vehicle telemetry
Transform in-vehicle advertising to plan your marketing campaigns effectively
In-Vehicle Infotainment (IVI) Data
Accurately assess Ad attribution & drive results using listener information
- Identify superior radio insights and benchmarking data
- Use audience measurement to plan profitable marketing campaigns
- Target music and advertisements to listeners based on patterns and trends
Artist Metadata
Channel Information
Active Media Source
And many more…
Vehicle Occupancy for Hyper-personalization of In-Car Ads
Know your target audience better
- Identify vehicle driver/passengers as well their interests
- Hyper-personalize the in-car advertisements and music based on passenger interests
- Facilitate quantitative and qualitative audio research
Active Media Source
Channel Frequency
Media Volume
Occupant Interests
Telemetry for Vehicle Advertising
Transform in-vehicle advertising
- Identify lucrative & impactful location for billboard placement
- Plan marketing campaigns & out-of-home advertising based on location, trip duration & time of day
- Plan ad placements & air-time based on peak hours/ high traffic volume
Location
Speed
Acceleration
Direction of movement
