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Media Measurement Solutions with Connected Vehicle Data Insights
Enrich your consumer data with AI-powered connected vehicle data to improve your target audience analysis and plan marketing campaigns to the right people at the right time and place.

IVI data
Accurately assess Ad attribution & drive results using listener information

Vehicle occupancy
Know your target audience better to understand changing consumer behavior

Vehicle telemetry
Transform in-vehicle advertising to plan your marketing campaigns effectively

In-Vehicle Infotainment (IVI) Data
Accurately assess Ad attribution & drive results using listener information
- Identify superior radio insights and benchmarking data
- Use audience measurement to plan profitable marketing campaigns
- Target music and advertisements to listeners based on patterns and trends

Artist Metadata

Channel Information

Active Media Source

And many more…
Vehicle Occupancy for Hyper-personalization of In-Car Ads
Know your target audience better
- Identify vehicle driver/passengers as well their interests
- Hyper-personalize the in-car advertisements and music based on passenger interests
- Facilitate quantitative and qualitative audio research

Active Media Source

Channel Frequency

Media Volume

Occupant Interests


Telemetry for Vehicle Advertising
Transform in-vehicle advertising
- Identify lucrative & impactful location for billboard placement
- Plan marketing campaigns & out-of-home advertising based on location, trip duration & time of day
- Plan ad placements & air-time based on peak hours/ high traffic volume

Location

Speed

Acceleration

Direction of movement
