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CerebrumX and Axiom Connected to deliver seamless subscription-based F&I auto protection products to create smarter car owners during the lifecycle of ownership.

Princeton, N.J. / St. Louis, Mo (Oct. 18, 2021) – CerebrumX, with its industry-first, AI-driven automotive data services & management platform, announced today its exclusive multiyear partnership with Axiom Connected, a leading provider of auto protection products with an industry first automotive warranty ecosystem for connected vehicles. This partnership signifies industry endorsement of CerebrumX’s technology and is uniquely positioned to accelerate Third Party Administrators (TPAs) existing sales process by increasing engagement, reducing acquisition costs, and providing a seamless experience for the consumers.
Per McKinsey & Company’s 2020 consumer survey on autonomous driving, connectivity, electrification, and shared mobility, nearly 40 percent of consumers are interested in unlocking additional features after they’ve purchased a vehicle, with that number rising to almost 50 percent for drivers who purchased a premium vehicle. To capitalize on consumer’s desire and increase the existing sales, TPAs need to engage auto owners with quality vehicle data insights like vehicle health, vehicle mileage and be able to predict future vehicle failures to underwrite the risks. CerebrumX and Axiom Connected are collaborating to develop data management solution for the connected ecosystem including TPAs, Dealership and Providers to bring innovative and low-cost services that educate, inform, and create smarter car owners during the lifecycle of ownership.

“We are excited with this partnership, Axiom Connected and CerebrumX are creating a warranty ecosystem that will greatly benefit the end consumer with an engaging and rewarding ownership experience.” said Sandip Ranjhan, Co-Founder and CEO of CerebrumX. “With structured, real-time data management and intelligent compute, positioned at the edge and in the cloud, we provide a platform for automotive OEMs and ecosystem partners like Axiom Connected that is trusted and safe to develop services that redefine the consumer experience.”

CerebrumX, with its augmented deep learning platform (ADLP), addresses the critical problem of volume, velocity and variety that is key to managing connected car data. ADLP ingests real-time data from vehicles and augments it with contextual data to create unique datasets that allow different stakeholders to deliver segment-specific solutions with faster time to market. It supports edge and cloud deployment models, thus addressing the key issues related to high-volume data handling along with time-critical processing. Further, ADLP’s built-in AI engine provides various inference models to get otherwise complex insights on a real-time basis, thereby enabling ecosystem partners to innovate and enhance the end-consumer experience.

“We are excited to create this exclusive relationship with an emerging data partner like CerebrumX,” said Axiom Connected CEO and Founder Michael Reth. “Their OEM data capabilities provide Axiom Connected the ability to reach unprecedented levels of personalization for asset ownership in the auto space. Consumer consented real time data will increase customer experience, open new and timely marketing opportunites, and increase revenues for the entire value chain.”

Axiom’s MOXA/COVI platform will use CerebrumX’s ADLP’s vehicle health and telematics cloud-based APIs to extend the connected warranty ecosystem. Once consented by the end consumer, ADLP will provide quality vehicle data like odometer, diagnostic codes, engine warning, vehicle location, etc. Retreiving this data does not require expensive adjunct devices like OBD II dongle, thereby enabling digital and frictionless ownership experience to the consumer through intuitive communication using push notifications pertaining to vehicle health and predictive maintenance.

About CerebrumX:

CerebrumX ( Head Quartered in Princeton, NJ, USA and with offices across NA, EMEA and APAC, provides an ubiquitous data management platform spread across the Edge and Core Network to our partners (OEMs, Media, Insurers, Fleet Companies, Smart Cities/Municipalities etc.) to enable the activation of connected car data that is as yet un-utilized to any significant level due to the absence to the right Automotive Ecosystem.

About Axiom Connected:

Axiom Connected, headquartered in St. Louis, Missouri (USA), is a global technology company transforming the digital customer experience through innovative connected platforms that modernize vehicle ownership. The company builds enterprise-level technology solutions for Original Equipment Manufacturers (OEMs), Third-Party Administrators (TPAs), affiliates, and others to help reshape the future of the vehicle warranty sector and beyond. More information on Axiom Connected can be found at or by calling 833-220-0682.

For Axiom Connected Media Questions:
Jay Moore, Senior Director of Marketing | 636-323-4210