In-Vehicle Media Analytics

Audio entertainment, whether terrestrial radio, streaming, on-demand, or the projection mode, is still the most widely used service within the car. While it provides the much-required entertainment to the in-car listeners, it is also a target for media advertising. With vast reach and captive audience, it provides an excellent ROI opportunity for the brands.

Download the white Paper covering:

Consumer Engagement
Brand Outreach
OEM Challenges
Consent & PI Information
Need for Media Benchmarking
Near Real-Time Measurement
Role of CerebrumX
Information Visualisation

IVI_white paper

Download White Paper