With car connectivity becoming the central digital theme for the automotive industry, connected cars, nowadays, have the potential to generate 26GB of data each hour. This data, if utilized to its full potential can become a bedrock for the next wave of disruption in the automotive space. The entire ecosystem – from OEMs to consumers, to insurers, to urban planners to fleet managers, etc. – has started reaping benefits from this data. Here’s how connected car data from CerebrumX platform is helping the ecosystem-
OEMs – Connected car data gives OEMs an opportunity to offer a unique and differentiated customer experience through personalized/customized value-added services.
Insurers – Connected car data helps the insurers in assessing the driving pattern and rewarding safe driving behavior with apt premium pricing. With data-powered risk models, the insurance companies are providing enhanced customer experience while lowering the costs of operations. Additionally, this data provides means to the insurers to reduce unchecked fraudulent claims, thus saving time and costs.
Vehicle owners – The connected car data can help the vehicle owners to have a smooth and safe driving experience and get real-time alerts and notifications about the vehicle health, road and weather condition, traffic and congestion, etc which drastically reduces the likelihood of accident or getting stranded in long traffic jams.
Urban City Planners – City planners are utilizing the connected car data for improving road conditions, efficient traffic and parking management, and offering roadside assistance. This is further helping in reducing the likelihood of a collision/congestion and making way for better city management.
Environment – With the help of embedded car data, the fuel consumption, and carbon footprint can be tracked and reduced. By using real-time alerts, the drivers can avoid traffic and keep a close watch on the vehicle health which will help in saving fuel and reduce noise pollution.
CerebrumX through its Augmented Deep learning Platform is enabling the entire ecosystem by providing real-time data/insights to the ecosystem partners. ADLP with its API-first approach provides focused solutions to data consumers in specific verticals while being keenly focused on the data privacy and consent management aspects from the end-user and OEMs perspective.